Why Apple’s Marketing Is Different by Simon Sinek

Why Apple’s Marketing Is Different by Simon Sinek

This is a great presentation by Simon Sinek about how some organizations are able to achieve so much more than others with seemingly the same amount of resources. via Did you enjoy this article? Then read the full version from the author’s...
Why Cities Can’t Afford to Lose Their Artists

Why Cities Can’t Afford to Lose Their Artists

The Art Basel Miami Beach art fair kicks off this week, an event that drew 75,000 people and 140 international museum and international groups in 2013. via Did you enjoy this article? Then read the full version from the author’s...
The basics of branding: How to make your business iconic

The basics of branding: How to make your business iconic

In a free market world where companies fight for market share and recognition, your brand can be your most valuable asset. It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty....
20 Books Every Marketer Should Read in 2015

20 Books Every Marketer Should Read in 2015

Looking for a great gift for a marketing friend this holiday season? Consider giving them one of the books on this list. via Did you enjoy this article? Then read the full version from the author’s...