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What are Value Propositions? How can knowing mine help me?

What are Value Propositions? How can knowing mine help me?

The value proposition is central to the overall business model and should form the anchor for all decision-making, operations, and customer engagement. It is more than a set of words; more than a set of marketing messages; it is the framework for how the business aligns its activities and output with its target audience’s needs, to deliver a compelling experience that can ultimately be monetized through an exchange of value.

The Need to Develop a Creative Business Model

The Need to Develop a Creative Business Model

The core issue at stake is to identify and design adequate tools enabling students and graduates of creative disciplines to successfully develop their business ideas.

One of the critical tools missing at present in creative education is a business planning model that reflects the specifics of the creative sector. Lets explore this more.