Some very different but very practical applications of the Business Model Canvas and how they apply to your business.
The value proposition is central to the overall business model and should form the anchor for all decision-making, operations, and customer engagement. It is more than a set of words; more than a set of marketing messages; it is the framework for how the business aligns its activities and output with its target audience’s needs, to deliver a compelling experience that can ultimately be monetized through an exchange of value.
What are the main differences between Alex Osterwalder’s Business Model Canvas and the Lean Canvas by Ash Maurya. Let’s have a look and then later in the series we will look at how you can apply both to your creative business.
What are the origins of the Business Model Canvas? The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.
The core issue at stake is to identify and design adequate tools enabling students and graduates of creative disciplines to successfully develop their business ideas.
One of the critical tools missing at present in creative education is a business planning model that reflects the specifics of the creative sector. Lets explore this more.