Creative & Artistic Entrepreneurs Bootcamp August 2016 | Centre for Creative Practices
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Artistic and Creative Entrepreneurs Bootcamp 2016

Taking your career to the next level
Book Your Place Now!See The Programme

Artistic & Creative Entrepreneurs 4 day Bootcamp
23 – 26 June 2016, Ashford, Co. Wicklow

Artistic & Creative Entrepreneurs 4 day Bootcamp
23 – 26 June 2016

Ashford, Co. Wicklow, Ireland
Price: €325 or €250 with discount code ArtPanther

If you want to learn more about yourself and how this fits into your career path why not join us on our next Artistic and Creative Entrepreneurs Bootcamp? You will find out more details below.

Here’s what you can expect!

A quick taste of what can you expect from the Artistic & Creative Entrepreneur Bootcamp:

Assessing the current situation of your creative project or business & identifying the gaps/needs.
Looking at your biggest challenges and getting ideas on how to approach them.
Defining your offering, your market and resources you need.
Preparing your unique story for communication with your audiences or shareholders (i.e. grant authorities) to build a relationship and create engagement.
Refining your Value Proposition for your audiences and customers.
Refining your Go-to-Market strategy.
Financial health check of your idea, project or business.
Your operational needs.
Setting smart goals for the next year but also for middle and long term.
Best Marketing & Sales strategy for your project.

Creative Entrepreneur Boot Camp provides a dynamic and productive learning environment. We blend experience based learning, individualised training and group interaction. We help to add value to your creative endeavours via productive questioning and feedback.

Every Bootcamp is a brilliant networking opportunity that extends your personal and professional network.Participating artists & creatives can expect the Boot Camp to spark goals and help to define concrete steps to build a practical business development strategy aimed at greater financial security, smarter processes, and satisfaction.

From the last Bootcamp the comments that came back said the experience was life changing.  Since then we have developed and deepened our knowledge and practice we feel that it’s time to share it again. Join us for the Artistic & Creative Entrepreneur Bootcamp to achieve your dreams in a smarter way.

The Tutors & Speakers

John McMahon

John is an experienced Entrepreneur and specialist in Business Development, Economic Development and Investment Promotion. His early career included 14 years in IDA where he held various positions including Chief Economist and Head of Enterprise Development. Subsequently, together with two partners he established a UK based training and consultancy organisation. The consultancy ran publicly funded business development programmes for high potential SME’s and trained business support professionals including business advisers, mentors, consultants and bankers and developed local, regional and national economic and business development strategies. The Cambridge based business was active in all nine English regions and undertook international assignments on behalf of the World Bank, UNDP and EU in 13 countries.

Having sold part of the business and licensed IP to third parties on three continents John reoriented to Ireland in 2011 and has since been working with select high potential entrepreneurs to support them in realising their potential. He is a member of the Board of Enterprise Ireland.

Joan Mulvihill

CEO – Irish Internet Association

Chief Executive of the IIA since Oct 2009, IIA have enjoyed year on year growth and Joan has enjoyed the role of a lifetime. She get to work at the heart of the knowledge economy; influencing and shaping national education, enterprise and broadband strategies, developing and leading nationwide campaigns and securing the funding to get it all done.

European Commission Innovation Luminary Awards 2013:
WINNER Innovation Champion for Ireland

Lord Mayor Awards 2013:
WINNER Dublin Digital Champion

Business Woman of the Year Awards 2011:
WINNER Professional Business Woman of the Year

Monika Sapielak

CEO ArtConnected & Founder of CFCP

Award-winning Artistic Director, Curator, Arts Manager, Producer, Social Entrepreneur and CEO with 25 years of work experience in the Arts.
Special interests include: Interculturalism, Participatory Arts, Multidisciplinary Arts Programmes, Transnational Artistic Programmes and Collaborations, Artistic Entrepreneurship and Innovation in the Arts Sector.
Strongly dedicated to developing and presenting artistic programmes that are inclusive, socially engaged, supporting integration of migrant, experimental and emerging artists as well increasing participation of disadvantaged members of society.

Ian Oliver

Head of Artistic & Creative Entrepreneurship, CFCP

Ian has over 15 years’ senior management and entrepreneurial experience in the Arts, creative and technology Sectors and 4 years’ experience working with Local Government, Local Enterprise Offices, Local Arts Offices, Arts Organisations and Venues, Universities, Businesses and Community Groups throughout Ireland, auditing and engaging the artistic and creative community within specific geographic regions.

Currently Ian is working on advising and designing sustainable projects that utilise art and creativity as the main driver to effect sustainable economic and social change.  He also teaches and mentors artistic and creative entrepreneurship training to adult learners and undergraduate students.

Programme & Timetable

Thursday 23 June

My Vision

6.30 – 7.30pm

Me, myself and I

  • What are my motives / interests
  • Why, Purpose, Impact and Drive
  • What are my personal strengths / weaknesses
  • How do these all play into this effort?
  • Where do I see myself as an entrepreneur in 5 years?

7.30 – 8.30pm

My Idea

  • What is your “revolutionary idea”?
  • What is the vision?
  • What is your unfair competitive advantage?

8.30 – 9.30pm

The Future of the Internet and Technology

with Joan Mulvihill

Friday 24 June

Assessing the Situation

9.00am – 12.30pm

Building Investible Propositions

With John McMahon

  • Value proposition
  • Entrepreneurial capability
  • Managing Growth
  • Managing Business as Usual

2.00 – 3.30pm

Needed Resources

  • What skills / people do we need?
  • What partners do we need?
  • What money, facilities and or equipment do we need?
  • What strategy help do we need (marketing, financial, other)?

4.00 – 5.30pm

Telling Your Story

  • What makes your story unique?
  • What is your MAGIC story?
  • Making it into a presentation

6 – 8.30pm

Experiential Games

Getting to know yourself and your crowd

Saturday 25 June

Evolving the Idea

9.00 – 10.30am


  • Goals are what you want to achieve with the business and build from the vision and mission:
  • What do we want to achieve? Why? How? For Whom?
  • What is our mission Statement?
  • What is your company / brand purpose?
  • How will the goal translate to your value proposition?

11am – 12.30pm

Value Proposition

  • Connects the vision and mission with the goals to deliver to the customer by solving a specific problem
  • What is your value to your customer?
  • What is your stated value proposition?
  • How is the value driven by our goals / mission?

2 – 3.30pm

Go-To-Marketing Strategy

  • Have you identified and verified your target market for each of your products and or services?
  • What are the steps you / your company need to take in order to guide customer interactions with your products? – language
  • What is your credibility in the sector / with customers?
  • What is your route to market?
  • Align this with the value propositions you worked on

Marketing & Sales Strategy

  • What is your current marketing strategy?
  • What is your current cost-per-customer with this strategy?
  • What is your sales funnel?

4 – 5.30pm

Operational Strategy

  • Where will the company be based?
  • What is the current operating structure?
  • How will that structure change in the next 1 – 3 years?
  • Who is in your team?
  • What skills are you missing in your team?

Financial Strategy

  • How much money do you need to start?
  • How long will that last you?
  • How much do you need on a monthly basis?
  • Revenue Generation – earned, grants and other sources
  • Costings – how much are your costs?

6 – 8.30pm

Fuck Up Night!

  • Presentations / talks / networking
  • Finding out about Failure

Sunday 26 June

Operating the Business

9 – 10.30am

Key Activities

  • How do you deliver your value propositions to your customers?
  • What activities accomplish our goals? Development (Creative, R&D)? Production? Promotion?
  • Are these activities daily? Occasional? Seasonal?

Key Players

  • Who are the key people in your company?
  • Who are your key partners?
  • What value do they bring to your company?
  • Seasonal?

11am – 12.30pm

Customer Segments

  • What are your customer personas?
  • What value are you creating for each persona?
  • Who are your most important customers? Why?

Customer Relationships

  • How do you retain and serve your customers?/existing vs new customers
  • What type of relationship do you want with your customers?
  • How will your company’s operations accomplish this?


  • Which solution (S0) Channels (CHN) do you reach customers?
  • How do other companies reach customers?
  • Which ones are most cost efficient?

2 – 3.30pm


  • How will you monitor and assess?
  • What metrics will you use for your key activities?
  • How will you handle customer issues? Questions?
  • How are you handling problems?
  • How often will you review performance?


  • How do your goals, mission and value propositions translate into growth?
  • How should we grow? Why? How fast? Where?
  • Are there any immediate opportunities for growth?
  • How will this growth be managed?

Planning Ahead

  • What are your strengths / weaknesses?
  • What actions do you need to take to address them?
  • What are your next actions?

4 – 5.30pm

Your Presentations

5.30 – 6.30pm

It’s a Wrap!

Book Your Place Here!

Artistic & Creative Entrepreneurs Bootcamp

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Ashford Heritage Centre

Ashford Heritage Centre

Co Wicklow

The scenic village of Ashford is home to the famous Mount Usher Gardens. It is a charming area with breathtaking scenery within minutes. On the doorstep of Devil’s Glen, there are lovely walks both by the river and higher up the glen. Ashford is home to Sculpture in Woodland, which is a beautiful area, that features a unique collection of contemporary sculptures by Irish and international artists.

GPS Coordinates

Latitude: 53.01079
Longitude: -6.108289


By Car
From Dublin – Take the N11 south towards Wexford / Arklow.  Take junction 15 of the M11 towards Ashford.  At the first roundabout go right, at the second roundabout go left.  Go straight over the 3rd roundabout and head towards Ashford.

From Arklow – Take the N11 north towards Dublin.  Take junction 16 of the M11 towards Ashford. At the first roundabout turn left and follow the road through the village until you come to the second roundabout where you go straight over.  The centre is immediately on the left.

By Bus Eirean – Take the 133 and get off at the Ashford House.  Walk to the roundabout and the centre is immediately on the left.

by Train – Take the train to Wicklow.  From here please call!