Marketing for Creatives
20th September – 13th December 2016
Tuesday 6.30pm – 8.30pm in Leeson Street, Dublin 4
€125 – Early Bird till 9th September then €250
- 10 weekly sessions
- Experiential based Learning
- Starting or Growing your creative enterprise
- Peer-to-peer networking sessions
- Access to tools, models and resources relevant to creatives careers
Freelancers, Micro Enterprises and SME’s within the Creative or Artistic Sectors
The programme is based on 10 weekly experiential learning sessions running from 6.30pm – 8.30pm and covering:
- The formula for success: Why, What, How, Who, Outcome
- Developing your marketing model
- Target Market – Who has this problem? Who can you serve?
- Developing your Customer and user Segments
- Marketing & Sales Strategy
- Defining Your Story – How, Why and What you tell your crowd
- Plan your Outcomes. SMART Goals and Your Metrics
- The Budget
The Marketing For Creatives Programme also includes 3 networking sessions (1 per month) from 7 – 10pm which will build on the training sessions as well as providing a physical space for peer-to-peer learning. The sessions will cover:
- Challenge Night – peer to peer learning
- Fuck up night – dealing with failure as well as success
- Pitching & Presentations
- Mentoring Speed Dating – getting the help you need from multiple mentors at one time
Expectations for Participants:
- To attend all group meeting dates below .
- To set realistic goals and objectives that are achievable within a short-term programme
- To be available to communicate and meet with your mentor
- €125 – Early bird till 09.09.2016
- €250 – General
That’s the first in the next steps, obviously we need to take it further but as they say every journey starts with the first step and this is the first step. So if you would like more details please get in touch – use the “Contact Us” button below!
CEO ArtConnected & Founder of CFCP
Award-winning Artistic Director, Curator, Arts Manager, Producer, Social Entrepreneur and CEO with 25 years of work experience in the Arts.
Special interests include: Interculturalism, Participatory Arts, Multidisciplinary Arts Programmes, Transnational Artistic Programmes and Collaborations, Artistic Entrepreneurship and Innovation in the Arts Sector.
Strongly dedicated to developing and presenting artistic programmes that are inclusive, socially engaged, supporting integration of migrant, experimental and emerging artists as well increasing participation of disadvantaged members of society.
Head of Creative Entrepreneurship, CFCP
Ian has over 15 years’ senior management and entrepreneurial experience in the Arts, creative and technology Sectors and 4 years’ experience working with Local Government, Local Enterprise Offices, Local Arts Offices, Arts Organisations and Venues, Universities, Businesses and Community Groups throughout Ireland, auditing and engaging the artistic and creative community within specific geographic regions.
Currently Ian is working on advising and designing sustainable projects that utilise art and creativity as the main driver to effect sustainable economic and social change. He also teaches and mentors artistic and creative entrepreneurship training to adult learners and undergraduate students.
Creative Entrepreneurs Training
Creative Entrepreneurs Intensive Training Programme
3 - 5 February 2017
Ashford, Co. Wicklow, Ireland
Early Bird Price €250 till 31 December 2016 then €300
You know that feeling? You want to develop your creative or artistic practice and give it some structure. But there is never enough time or resources to focus on the business side of your practice. On the other hand it drives you mad that it doesn’t work as it could and should. You are not making enough sales, not getting enough contracts or you simply do not know how to start to build a sustainable creative career.
We have been there ourselves and know exactly how frustrating it can be. All we can recommend to you is to STOP, take 2.5 days out and join us for our intensive Creative Entrepreneurs Training Programme.
You will spend this time working on the business side of your creative practice. Together with you we will (re)define where you are right now with your creative business and where you want to be. You will formulate goals and steps to take with the primary focus on your specific creative niche.
Creative Entrepreneurs Resources
Celebrate with us a different & very social Valentines evening! Enjoy a participatory, frivolous performance, dream while listening to a heart-warming poetry reading. Celebrate your mate, great company of other people, a really cool venue and a glass of your favourite drink from the pub downstairs.
Catch up with old CFCP friends, meet new people and spend the night in he-arty style.
We are looking forward to seeing you in the Harbour Bar!
Creative & Artistic Business Training to help guide you and help you to run a successful creative or artistic practice.read more
What I AM talking about here is the entrepreneurial skills creatives need to provide fulfilling sustainable careers, as to be honest, the lack of any basic entrepreneurial education taught in art colleges and schools at present is appalling.read more
CREATIVE ENTREPRENEURS ACADEMY bridges two apparently remote poles of human activities – CREATIVITY & BUSINESS to combat unemployment, create new jobs, support development & personal growth.
CREATIVE ENTREPRENEURS ACADEMY at the Centre for Creative Practices is the first entrepreneurial offline and online development programme which combines a physical space for desk / office sharing, an incubator programme, and accelerator programme and access to other creatives, funders, mentors, resources for CREATIVES in Ireland helping them to become successful and sustainable entrepreneurs.read more
Some very different but very practical applications of the Business Model Canvas and how they apply to your business.read more
The value proposition is central to the overall business model and should form the anchor for all decision-making, operations, and customer engagement. It is more than a set of words; more than a set of marketing messages; it is the framework for how the business aligns its activities and output with its target audience’s needs, to deliver a compelling experience that can ultimately be monetized through an exchange of value.read more
What are the main differences between Alex Osterwalder’s Business Model Canvas and the Lean Canvas by Ash Maurya. Let’s have a look and then later in the series we will look at how you can apply both to your creative business.read more
What are the origins of the Business Model Canvas? The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.read more
So what have we been up to this year? Well we’ve been all over Europe, Ireland, UK, Poland, Slovakia, Spain, Denmark and Hungary.
We have met some incredible people doing some incredible things and hopefully the work we have done with them on the entrepreneurial side of their creative business will give them the living conditions they are looking for. We have also worked with educational institutions on helping graduates and post graduates to look at building sustainable careers through working in the creative sector. And now a busy and exciting 2017 awaits us all in CFCP, one that we are looking forward to and on continuing the journey we have been on so far.
Centre for Creative Practices
The Old Milking Parlour
The Centre for Creative Practices is located in a historic Co Wicklow on the grounds of Ballymurrin Quaker Farmstead.
We are situated off the main Dublin-Rosslare road, M/N11, between WICKLOW & ARKLOW. Input Ballymurrin Quaker Farmstead, Kilbride, Co Wicklow, Ireland onto Google Maps. Eircode A67 TK64.
From M11: Take EXIT 18 for Wicklow/Redcross. Follow signs for Redcross, striaght through two roundabouts. These will direct you to the old road, passing in front of the Beehive, parallel to the M11. 500 yards beyond, opposite the sign for Kiilbride, take the left hand turn. Follow twists and turns in road for one mile, past Rathmurrin Farm. A few minutes further, road rises slightly, and take right hand turn into gravel lane. Follow lane to end, through two white piers and into the courtyard of a pink house with white outbuildings. There is normally ample parking.
Note: If you travel as far as the Quaker Burial Ground, you are close, but need to turn back and take first lane on left, and follow instructions above.
By Bus Eirean - Take the No 133 and get off at the Ashford House or No 2 Bus Wexford/Dublin. Closest stop is at Lil Doyles Pub on the N11. Phone in advance, & if we can, we will collect you.
by Train - Take the train to Wicklow. From here please call!