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Why Do We Need To Develop a Creative Business Model Canvas?

Developing a Creative Business Model Canvas

Ian Oliver

Head of Creative Entrepreneurship at the Centre for Creative Practices
Ian@cfcp.ie

Why Do We Need To Develop a Creative Business Model Canvas?

The core issue at stake is to identify and design adequate tools enabling students and graduates of creative disciplines to successfully develop their business ideas.   

One of the critical tools missing at present in creative education is a business planning model that reflects the specifics of the creative sector. 

For far too long education in creative disciplines has focused solely on artistic and academic excellence, and has not offered tools, knowledge and recourses helping their students to build careers as creative entrepreneurs.

At the same time business planning has focused on the writing of formal business plans and not on developing models that allowed for easy testing and developing of business ideas.

This all changed with the development of the business model canvas and the lean model canvas.  These models allow businesses to quickly test and develop ideas in a lean manner before taking them to market.

We have identified a huge potential in applying the lean methodology and the business model canvas to support business planning by creative entrepreneurs.

However, the focus of creative businesses is not only on the business side but also on their cultural, aesthetical or social impact, areas that we felt should also be suitably addressed in the business model planning.

Yet, the currently available canvases do not include these aspects and thus we are working to adapt the existing models to the specific needs of creative sector.

Our adapted Creative Entrepreneurs Business Model Canvas is based on the business model canvas developed by Alex Osterwalder and the Lean Business Canvas developed by Ash Maurya.

Creative Business Model Canvas

Find out more about the canvases and how to use them in your creative business

Developing a Creative Business Model Canvas

The core issue at stake is to identify and design adequate tools enabling students and graduates of creative disciplines to successfully develop their business ideas.   

One of the critical tools missing at present in creative education is a business planning model that reflects the specifics of the creative sector.

For far too long education in creative disciplines has focused solely on artistic and academic excellence, and has not offered tools, knowledge and recourses helping their students to build careers as creative entrepreneurs.

At the same time business planning has focused on the writing of formal business plans and not on developing models that allowed for easy testing and developing of business ideas.

This all changed with the development of the business model canvas and the lean model canvas.  These models allow businesses to quickly test and develop ideas in a lean manner before taking them to market.

We have identified a huge potential in applying the lean methodology and the business model canvas to support business planning by creative entrepreneurs.

However, the focus of creative businesses is not only on the business side but also on their cultural, aesthetical or social impact, areas that we felt should also be suitably addressed in the business model planning.

Yet, the currently available canvases do not include these aspects and thus we are working to adapt the existing models to the specific needs of creative sector.

Our adapted Creative Entrepreneurs Business Model Canvas is based on the business model canvas developed by Alex Osterwalder and the Lean Business Canvas developed by Ash Maurya.

 

Your Business Model Canvas


The business model canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent and pivot your business model.

Your Value Proposition


The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.

References:

  • Osterwalder, Alexander, and Yves Pigneur. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons, 2010.
  • Maurya, Ash. Running lean: iterate from plan A to a plan that works. " O'Reilly Media, Inc.", 2012.

Creative Business Model Canvas

What are Value Propositions? How can knowing mine help me?

The value proposition is central to the overall business model and should form the anchor for all decision-making, operations, and customer engagement. It is more than a set of words; more than a set of marketing messages; it is the framework for how the business aligns its activities and output with its target audience’s needs, to deliver a compelling experience that can ultimately be monetized through an exchange of value.

Comparing the Lean Canvas to the Business Model Canvas

What are the main differences between Alex Osterwalder’s Business Model Canvas and the Lean Canvas by Ash Maurya. Let’s have a look and then later in the series we will look at how you can apply both to your creative business.

Creative Entrepreneurs Training

Creative Entrepreneurs Intensive Training Programme

3 - 5 February 2017

Ashford, Co. Wicklow, Ireland
Early Bird Price €250 till 31 December 2016 then €300

You know that feeling? You want to develop your creative or artistic practice and give it some structure. But there is never enough time or resources to focus on the business side of your practice. On the other hand it drives you mad that it doesn’t work as it could and should. You are not making enough sales, not getting enough contracts or you simply do not know how to start to build a sustainable creative career.

We have been there ourselves and know exactly how frustrating it can be. All we can recommend to you is to STOP, take 2.5 days out and join us for our intensive Creative Entrepreneurs Training Programme.

You will spend this time working on the business side of your creative practice. Together with you we will (re)define where you are right now with your creative business and where you want to be. You will formulate goals and steps to take with the primary focus on your specific creative niche.

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CFCP Creative Entrepreneurs Academy

What people say about the CFCP Creative Entrepreneurs Academy