I often feel as though we’re made to believe that freelancing is risky, and that job security exists only in full-time roles, but I personally believe the opposite rings truer. I think, for some, many full-time roles can just be invisible, imaginary and terrifying security blankets.
Here’s the sad truth about “best time to post” infographics: they look at the fan base of whatever data set they’re using, pick out the times that represented the highest engagement (comments, “likes”, etc.), and report it as gospel to everyone.
Shantell Martin—known for her sprawling black-and-white drawings on everything from walls to skin to Adidas sneakers—began her career as a visual artist like she begins her drawings: without a plan.
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One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to life, and help you stay consistent on your way to positive content ROI.
Regular readers will know that NPQ is not especially impressed with contest philanthropy, but here is a new wrinkle on that theme. Some things, even we can’t make up. NPQ received a press release on Wednesday from a corporate philanthropy. It read:
Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them? Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.
Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in your organization know why?
Are you tracking the results of your content marketing efforts? Do you know how many visitors are reaching your website through your blog, social media or other marketing efforts? It’s essential to follow these analytics to know what is working, what you need to tweak and which marketing strategi
A Guardian Cities / Tate special series Chinese artist Ai Weiwei was exiled from Beijing for 18 years and remains under constant surveillance in the city.